Yesterday I did a review of an advertisement I had noticed in Mother Earth News.

My main point in that video centered around the communication breakdown between graphic designers and those who write copy.

In that video, I highlighted an ad which demonstrated this concept perfectly.

The majority of the page was centered around a picture of a guy feeding a wood chipper.

The problem?

The majority of the copy was difficult to read due to it blending in with the trees.

Obviously, someone should have caught that before they spent $20k on some Ad…but they didn’t.

Is that difficult to believe? I guess not.

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