There was a time where I was not honest with myself.
Every time I thought about making a cold call, I would find a reason not to do so.
You would be surprised at how creative the mind can be.
“Oh, they are probably out to lunch right now.”
“I am not really scared of rejection…I just have other things I need to be doing right now.”
“I can’t call without a good reason for the gatekeeper to let me past.”
Just look at all of those excuses.
So, its your turn. What lies are you telling yourself about your business?
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