A new realization came upon me the other day. Getting people to change habits is a hard thing to do.
On the surface, that seems obvious but hear me out.
I recently accepted the fact that my typing skills are sub-par.
This led me to the obvious conclusion…this is something to remedy.
Most sane people would simply take a few typing courses and be on their way!
Not me. I decided to teach myself touch typing and while I am at it- a better keyboard layout.
Why not make things as difficult as possible.
Even though I am convinced that this Dvorak keyboard layout is better, why in the world would anyone do this to themselves?
I understand why this layout didn’t catch on. Changing one’s typing habits is terribly difficult.
Which brings me to today’s main point. If your marketing message requires your customer to change their habits, perhaps you should rethink your message.
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